By Jenna Wortham
Want to preorder the new iPhone?

iPhone and iPad owners can now buy Apple products through the Apple Store App.

There is now an app for that.

On Tuesday, Apple unveiled a free mobile application, the Apple Store App, that allows customers to order the iPhone 4 using an older iPhone or iPod Touch. It’s the company’s second foray into creating its own application.

Customers will also be able to buy MacBooks and other Apple products using the application.

The app can find nearby Apple stores and show a listing of workshops on tech topics offered at that branch. Customers can also schedule and manage in-store reservations at a Genius bar, the tech support stations inside every retail Apple shop.

The app is the latest development in the continued expansion of Apple’s sales strategy. The company recently said it would add as many as 50 new stores this year. It’s also a reflection of how mobile commerce has swiftly gathered traction among mobile phone users. Recently, eBay said that more than eight million people shopped the online auction site from their iPhones and that mobile commerce generated $600 million in merchandise volume for the company last year.

Earlier this month during the Worldwide Developers Conference, Apple announced the release of its other app, iMovie for iPhone, which will allow users to edit high-definition movies directly on the iPhone 4.

article courtesy of the New York Times

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